Level 02 / 05 · The System

PLUS

Strategy, system and an editor.

Turn strategy into a connected content workflow. PLUS combines deeper research and content planning with an included editor to help bring the direction into execution.

  • Editor included

Billed amount

US$545 / 2 months

Billed every 2 months

Monthly comparison

Equivalent to US$272.50/month

Shown for comparison only — not the amount billed.

What PLUS covers

Everything in CORE, plus:

Audience & Research

Advanced audience and competitor intelligence

  • More detailed audience and niche research.
  • Deeper competitor and category analysis with positioning comparisons.
  • Identification of content gaps, recurring patterns, useful differentiators and opportunities worth testing.
  • A more detailed review of how your positioning compares with relevant alternatives.

Content & Creative

Structured content architecture

  • More developed content pillars and repeatable content series.
  • Strategic content planning organized around your priorities.
  • Reel-by-Reel content direction where appropriate.
  • Hook, opening, narrative structure, retention, message clarity and CTA recommendations.
  • Alignment between content themes, target audience, brand positioning and your business or creator goals.
  • Content planning that connects individual posts to a larger strategic direction.
  • Guidance for balancing discovery, trust-building, authority, community and promotional content.

Performance & Optimization

Content performance and optimization

  • Performance tracking and interpretation based on available client and platform data.
  • Identification of useful patterns in reach, engagement, retention, profile activity and other relevant signals where available.
  • Structured creative and approach testing recommendations.
  • Promotion and targeting planning.
  • Ongoing strategic refinement based on available performance evidence.
  • Strategy reviews and prioritized optimization recommendations.

Editing

Editor included

  • Access to an editor for video-editing purposes within the agreed content workflow.
  • Short-form video editing using your raw footage and approved assets.
  • Cuts, pacing, sequencing and tightening of edits to support the intended story.
  • Hook and opening refinement within the available footage.
  • Captions / subtitles and on-screen text where appropriate.
  • Audio synchronization and sound selection from usable, licensed or platform-appropriate sources as agreed.
  • Transitions and visual polish where suitable to the style of the content.
  • Formatting and framing for the agreed social platform and aspect ratio.
  • Brand consistency and creative alignment with the agreed direction.
  • Edit decisions informed by the intended audience, message and retention strategy.

Editing is delivered within the package’s agreed content scope and onboarding workflow. Exact volume, file requirements, turnaround and revision arrangements are confirmed in your project scope / order confirmation.

Reporting & Direction

Strategy continuity

  • A connected system for strategy, content planning, editing direction and optimization.
  • Recommendations that evolve with your needs and available data.
  • Clear priorities so you always know what to improve next.
Not included in PLUS
  • PRO’s dedicated expert-level strategic integration and deeper experiment framework.
  • The four-seat specialist team and group room reserved for ELITE and STUDIO.
  • Directorate-level oversight, executive growth architecture and major cross-specialist decision-making (STUDIO).
  • Routine publishing / scheduling to your accounts, unless confirmed in a separate written scope.
  • Day-to-day community moderation, inbox / DM handling or sales follow-up.
  • Paid advertising budget or ongoing hands-on ad management, unless separately agreed in writing.
  • Filming or on-location production. Raw footage and assets are supplied by you unless production is separately agreed.
  • Website / app development, CRM implementation, custom software or third-party software fees.
  • Unlimited edits, revisions or work outside the agreed project scope.

Services outside a package can be discussed only as a separate, written scope.

All prices in US dollars. Package details version 2026-10-19.2.

The next step

Tell us your goals. Let's build your strategy.

Every account has different needs. The right strategy starts with understanding what you want to achieve and what is holding you back.