Level 01 / 05 · The Foundation
CORE
A clear strategic foundation.
Build a clearer direction for your presence. CORE brings your positioning, audience understanding, content direction and next steps into one focused strategic foundation.
- Strategy only · no editing
Billed amount
US$230 / month
Billed monthly
Strategic level
Strategic foundation
What CORE covers
Strategy & Positioning
Strategic account assessment
- A comprehensive review of your account and current social presence.
- Review of profile clarity, bio, positioning, visual consistency, content direction, audience signals and visible friction points.
- Identification of the most important strengths, weaknesses and immediate strategic priorities.
- Practical recommendations organized by priority, not a random list of tips.
Audience & Research
Audience, niche and market understanding
- Audience and niche research appropriate to your goals.
- Review of audience interests, likely needs, content preferences and reasons to engage.
- Foundational competitor and category review.
- Identification of relevant content angles and positioning opportunities.
- Audience-fit guidance so every piece of content has a clear purpose.
Strategy & Positioning
Brand and profile positioning
- Profile optimization recommendations.
- Personal-brand, creator, business or brand positioning guidance for your use case.
- Bio, profile messaging, value proposition and call-to-action direction.
- Recommendations that sharpen what the account stands for and whom it serves.
- Foundational brand and message consistency guidance.
Content & Creative
Content strategy and creative direction
- Content positioning and strategic content direction.
- Relevant content pillars and topic territories.
- Repeatable content series and content-angle recommendations.
- Reel and short-form content concepts.
- Opening-hook and first-impression recommendations.
- Story structure, pacing, retention and viewer-interest guidance.
- CTA direction and the purpose each content piece should serve.
- Balancing educational, entertaining, authority-building, community, promotional and conversion-oriented content where suitable.
- Guidance on making your content more coherent and recognizable over time.
Performance & Optimization
Promotion and growth direction
- Foundational promotion strategy.
- Guidance on distribution opportunities and relevant channel use.
- Identification of potential growth opportunities and collaboration directions.
- Clear recommendations for what to prioritize next, and why.
Performance & Optimization
Performance understanding
- Basic performance analysis based on the data you make available.
- Review of relevant account and content indicators where access and platform data permit.
- Identification of content themes and approaches worth learning from.
- Foundational performance interpretation, not just a raw list of metrics.
Reporting & Direction
Strategic roadmap and support
- A tailored growth roadmap with prioritized next steps.
- Strategic recommendations aligned with your goals and current stage.
- A dedicated one-to-one strategist relationship for strategic guidance within the agreed scope.
Not included in CORE
- Video editing or post-production. Editing is included from PLUS upward.
- A multi-specialist team or the ELITE / STUDIO group room.
- The four specialist roles of ELITE and the Directorate-level oversight of STUDIO.
- Routine publishing or scheduling directly to your social accounts.
- Day-to-day community moderation, inbox / DM handling or sales follow-up.
- Paid advertising spend or ongoing hands-on ad campaign management.
- Filming, on-location production or collecting raw footage.
- Website / app development, CRM implementation or third-party software costs.
- Sales closing, appointment-setting or a set number of leads, followers, views, collaborations or sales.
- Unlimited on-demand work outside the agreed strategic scope.
Services outside a package can be discussed only as a separate, written scope.
All prices in US dollars. Package details version 2026-10-19.2.
The next step
Tell us your goals. Let's build your strategy.
Every account has different needs. The right strategy starts with understanding what you want to achieve and what is holding you back.